ABOUT

Fresh Corner is a nonprofit dedicated to increasing access to fresh fruits and vegetables in food-insecure communities. By partnering with local corner stores, the organization brings healthy, affordable produce directly into neighborhoods that need it most.

All produce is sourced from local community gardens, supporting urban agriculture and strengthening local economies. To make healthy eating more accessible, Fresh Corner also provides customers with a complimentary ergonomic backpack designed to help them carry their groceries home with ease.

This brand identity project focuses on creating a visual system that reflects Fresh Corner’s mission: community-driven, approachable, and rooted in nourishment and care.