// BRAND CAMPAIGN & VISUAL IDENTITY
VISIBLE MINDS AI
ABOUT
CREATED IN COLLABORATION WITH ART DIRECTOR CAROLE MAUGE-LEWIS
Wear Intelligence is a mini‑campaign developed for Visible Minds AI, a brand that celebrates the intersection of artificial intelligence, creativity, and education. The campaign transforms abstract ideas about thinking and technology into wearable statements, making intellect visible through design.
Each piece features bold typographic compositions in black and yellow, symbolizing clarity, energy, and innovation. The apparel line includes messages such as “Make Your Thinking Visible,” “AI‑Powered Creative,” and “Designing Thinkers, Not Prompters.” Together, they invite educators, creators, and future thinkers to express their relationship with AI as collaborators rather than competitors.
The campaign will extend into an integrated activation at a Fall university panel moderated by Carole Mauge‑Lewis, featuring tote bags, hoodies, and stickers distributed to attendees. This event continues the conversation about visible intelligence — how design can make ideas tangible and wearable.