// BRANDING & SUB-BRANDING IDENTITY

SPECULATIVE DESIGN:

VIAMIS & VIA

ABOUT

Imagining what design might look like fifty years from now, I developed a brand system for a futuristic city called Viamis — a place built on clean energy, sustainable infrastructure, and intelligent transportation.

As part of the city’s mobility initiative, Viamis introduces Via, a micro-transportation service that provides residents with access to bikes, scooters, and other small-scale transit options.

Via operates through sleek touch-screen kiosks that function like intelligent vending machines. Using real-time data, each kiosk recommends the most efficient transportation option for every user. The system is fast, personalized, and seamlessly integrated into daily life, reflecting Viamis’ commitment to a cleaner, smarter future.

This project explores how branding, sub-branding, and interface design can work together to shape the identity of a future-focused city.

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